English

WELCOME IN STORE!

Privacy Policy

INFINITE LOVE STORE

Infinite Love Store • Effective September 29, 2026

Your privacy matters to us. This Privacy Policy explains how Infinite Love Store collects, uses, discloses, and protects personal information when you visit or make a purchase from our online store, communicate with us, or shop at our retail locations in Natick Mall and Burlington Mall, Massachusetts (collectively, the “Services”).

By using the Services, you acknowledge the practices described in this Privacy Policy. If you do not agree with this policy, please do not use the Services.

1. Information we collect

The information we collect depends on how you interact with us and may include:

• Contact information. Your name, billing and shipping address, email address, telephone number, and other details you choose to provide.

• Order and transaction information. Products purchased or considered, order history, returns, exchanges, discounts, payment status, delivery information, and related customer-service communications.

• Payment information. Payment card and other payment details are collected and processed by our payment providers. We generally do not receive or store complete payment card numbers.

• Account information. Login credentials, saved preferences, wish-list information, and account activity if you create a customer account.

• Device and usage information. Internet Protocol address, browser and device type, operating system, pages viewed, links clicked, referring pages, approximate location, and interactions with the Services.

• Marketing preferences. Your subscription status, communication preferences, and engagement with promotional emails, text messages, or advertisements.

• In-store information. Information you provide during purchases, returns, special orders, loyalty activities, or customer-service interactions at our retail locations.

2. Sources of information

We collect personal information directly from you; automatically through cookies and similar technologies; and from service providers and business partners that help us operate the Services. These may include Shopify, payment processors, shipping carriers, analytics providers, advertising partners, social media platforms, and fraud-prevention services.

3. How we use personal information

We may use personal information to:

• Provide the Services. Process payments, fulfill and ship orders nationwide, provide receipts and order updates, manage returns and exchanges, and maintain customer accounts.

• Communicate with you. Respond to questions, provide customer support, and send important transactional or policy notices.

• Improve our business. Understand how customers use the Services, personalize the shopping experience, develop products and promotions, and measure performance.

• Market our products. Send promotional communications and show relevant advertising, where permitted by law and consistent with your choices.

• Protect the Store and our customers. Detect, investigate, and prevent fraud, security incidents, misuse, and other harmful or unlawful activity.

• Comply with law. Meet tax, accounting, recordkeeping, legal-process, and regulatory obligations, and enforce our terms and policies.

4. How we disclose personal information

We may disclose personal information only as reasonably necessary for the purposes described in this policy, including to:

• Commerce and technology providers. Shopify and providers that host, maintain, secure, or support our online store and related systems.

• Payment and fulfillment partners. Payment processors, financial institutions, shipping carriers, logistics providers, and providers that support returns and fraud screening.

• Professional and operational providers. Customer-service, analytics, marketing, advertising, accounting, legal, insurance, and other vendors acting on our behalf.

• Government authorities and other parties. When required by law, legal process, or a valid government request, or when reasonably necessary to protect rights, safety, and security.

• Parties to a business transaction. In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, subject to appropriate safeguards.

• Other recipients at your direction. When you ask us to disclose information or give us consent.

We do not sell personal information for money. Some uses of cookies or advertising technologies may be considered “selling,” “sharing,” or “targeted advertising” under certain U.S. state privacy laws. Where applicable, you may opt out as described below.

5. Shopify and other service providers

Our online store is powered by Shopify. Shopify processes personal information to provide and improve its commerce services and may act as an independent business for some processing activities. Shopify and other providers may process information in the United States and other countries. Their handling of information is governed by their own privacy terms as well as our agreements with them.

6. Cookies and similar technologies

We and our providers may use cookies, pixels, software development kits, local storage, and similar technologies to keep the Site functioning, remember preferences, understand performance, prevent fraud, and support analytics and advertising. Some technologies are essential; others may be optional where required by law.

You can control cookies through browser settings and, when available, the privacy or cookie controls displayed on the Site. Blocking certain cookies may affect the operation of the Services. Browser-based “Do Not Track” signals are not interpreted consistently across the industry. Where required, we will respond to legally recognized opt-out preference signals.

7. Advertising and analytics

We may work with analytics and advertising partners to understand traffic, measure campaigns, and present more relevant content or advertisements. These partners may collect device and usage information over time and across websites or services. Depending on your state of residence, you may have the right to opt out of targeted advertising or certain disclosures for advertising purposes.

8. Your choices

• Promotional email. Use the unsubscribe link in a marketing email. You may still receive non-promotional messages about orders, accounts, or policy changes.

• Text messages. Follow the opt-out instructions in the message, such as replying STOP. Message and data rates may apply.

• Cookies and advertising. Use the privacy choices offered on the Site or adjust your browser settings. You may also contact us to submit an applicable opt-out request.

• Account information. Update available details in your customer account or contact us for help.

9. Your privacy rights

Depending on where you live and subject to applicable exceptions, you may have the right to request access to personal information we hold about you; request correction or deletion; receive a portable copy; opt out of certain targeted advertising, sales, or sharing; limit certain uses of sensitive personal information; or appeal a decision regarding your request.

To exercise a right, contact us through the Contact Us page on the Site and describe your request. We may need to verify your identity before responding. You may use an authorized agent where permitted by law; we may request evidence of the agent’s authority. We will not discriminate against you for exercising an applicable privacy right.

10. Data retention

We retain personal information for as long as reasonably necessary to provide the Services, complete transactions, maintain business and tax records, resolve disputes, enforce agreements, prevent fraud, and comply with legal obligations. Retention periods vary according to the type of information, the purpose for which it was collected, and applicable law. When information is no longer needed, we take reasonable steps to delete, anonymize, or securely dispose of it.

11. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please use a strong, unique password for any customer account and contact us if you believe your interaction with us is no longer secure.

12. Children’s privacy

The Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information directly from children under 13. If you believe a child has provided personal information to us, please contact us so we can review and, where appropriate, delete it.

13. International users

Infinite Love Store is based in Massachusetts, United States. If you access the Services from another country, your personal information may be transferred to, stored in, or processed in the United States and other countries where our providers operate. Those countries may have data-protection laws that differ from the laws where you live.

14. Third-party links and services

The Services may contain links to websites, apps, social media platforms, or services operated by third parties. We are not responsible for their privacy or security practices. Review the privacy policy of any third-party service before providing personal information.

15. Changes to this policy

We may update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or business operations. We will post the revised policy on the Site and update the effective date. If required by law, we will provide additional notice.

16. Contact us

For questions about this Privacy Policy or to submit a privacy request, please contact Infinite Love Store through the Contact Us page on our website. You may also speak with us at one of our retail locations in Natick Mall or Burlington Mall, Massachusetts.

For a privacy request, please include enough information for us to understand and respond to your request. Do not send sensitive information, such as a full payment card number, through an unsecured message.

Infinite Love Store • Massachusetts, United States • Online boutique and retail locations at Natick Mall and Burlington Mall

Infinite Love Store | Privacy Policy |

Privacy Policy

Select your language